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Asif R. Khan

Founder & President
Location Based Marketing Association

A proud Canadian, Asif is a renowned global speaker, author and serial entrepreneur. He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space.

Prior to launching The LBMA, Asif built 4 start-ups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Asif’s weekly video podcast - This Week In Location-Based Marketing.

An avid technology evangelist, Asif also holds a degree in economics and management sciences from the University of Waterloo, is a adjunct professor at Penn State University.

Follow Asif on Twitter @AsifRKhan

Check out the incredible speaker line-up to see who will be joining Asif R..

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

16:25 Geomarketing: Understanding How To Use The Power Of Location Based Marketing

This presentation will explore the latest in location-based marketing engagement tools, techniques and case studies from around the world. Asif will present an overview of key technologies such as augmented reality, push messaging, beacons, DOOH and location-based gaming. Glance into the future to the emerging trends set to make this a $43.3B market by 2019.

• Why location is the “cookie” for the physical world
• Why brands need to invest in a “3 layer location cake” strategy
• How to use beacons to bridge your marketing in the online and offline channels