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Mark Deruyter

Director Digital and eCommerce Marketing
Columbia Sportswear

With over 19 years of experience in online/digital advertising, Mark Deruyter has held senior marketing leadership roles for companies in ecommerce including: Under Armour, Guitar Center, Conversant, Onlineshoes.com and Microsoft. Over the years, he has managed either directly or via a team the following: paid search, omni-channel marketing, display, email marketing, data feed optimization, CRM, attribution modeling and emerging channels, such as mobile and social. Mark joined Columbia Sportswear in 2013 as Director of Digital Marketing.

In his current role, Mark’s team focuses on marketing 4 websites (U.S. and CA versions): Columbia.com, Sorel.com, MountainHardwear.com and Montrail.com. His team is also responsible for supporting the retail division by helping drive online to offline store sales. With every opportunity or role, Mark combines his balanced leadership, analytical approach, competitive nature and passion for consumers while always looking to learn new ideas and innovate.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:00 Omni-Channel Panel Discussion: Taking A Close Look At Organizational Structures To Handle The Challenge Of Omni-channel

Omni-channel success becomes with an org structure that truly supports the goals of your program. Curious to see how other top retailers are organizing themselves around omni-channel? Their reporting structures, KPIs, metrics and more? This is your must attend for the event.

Where does ecomm report?

How do you handle marketing when you are trying to string together a holistic brand experience?

Who is the decision maker on digital?

How are you handling buying? Are there different buyers for online vs. in-store? Or are they done together?

Who owns P&L for ecomm?

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Attribution Debate And Discussion: This Is How To Allocate Your Budget

Retailers are finally at the point where viable models exist to manage their campaigns, and our panelists walk through strategies to use data track cross-channel programs efficiently. Wondering how to manage your budget? This session is for you.

How are you working through implementation challenges?

How do you understand how your model is working, once it is in place?

How often are you refreshing your data?

How are you driving actionable insights?

What tools are you using to support your efforts?

How can you sell the solution internally?