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Gabe Mattingly

Senior Brand eCommerce
Kimberly-Clark

At Kimberly-Clark, Gabe is responsible for delivering accelerated growth through Omnichannel and Ecommerce channels, while also building end-to-end organizational design, capabilities and mindset to enable future growth. With previous leadership roles at Amazon, Target and agency-side, Gabe leverages this diverse background to establish and foster partnerships to create sustainable growth models.

Check out the incredible speaker line-up to see who will be joining Gabe.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

16:50 Data = Content = Money: How Properly Managing PIM/PCM Can Deliver For Your Business

For brands, Product Content Management (PCM) has shifted from logistics and sales/category management to more of a strategic marketing and business function. This is because the content being managed on the digital shelf is a critical consumer-facing point in the CPG go-to market process. We’ll dive into this hidden gem for marketers, leaving the audience with some specific “go-do’s” for converting this from “stuff the sales team does” to the mission-critical marketing function that it is.

• Product Information has come to mean much more than behind-the-firewall information that is used solely to support sales efforts to customers
• Product Information Management (PIM) and Product Content Management (PCM) are becoming one in the same; even “content” must conform at the very least with GS 1 Standards
• Where PIM has historically been an enterprise-level / behind-the-firewall application, new SaaS-based PCM vendors are managing this data in a way that makes it more broadly leveraged and easily syndicated