Marta Dalton, Director eCommerce at Coca-Cola
Coca-Cola Logo

Marta Dalton


Director eCommerce
Coca-Cola

Check out the incredible speaker line-up to see who will be joining Marta.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


17:30 Join Us Outdoors For Cocktails & Retailer Meet-Ups – Connect With Executives From A Similar Vertical

B2B Meet-Up
Hosted By
Marta Dalton, Director eCommerce, Coca Cola

Apparel, Accessories & Softline Goods Meet-Up
Hosted By
Eileen Shulock, VP eCommerce, Kirna Zabete

Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By
Christy Rogers, Executive Director Digital Customer Experience, Dell

Specialty & Discount Merchants Meet-Up
Hosted By
Alex Banys, Director eCommerce, Swiss Army

Mass Merchant Meet-Up

Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By
Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

Travel, Leisure & Auto Meet-Up

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017


14:55 Case Study Revolution: Digging For Gold: How To Find And Fix Your Worst Pages

They’ve all got ‘em – pages that are dragging down conversion and killing customer experience. But between the website enhancements, front-line concerns, marketing plans, and the million other needs of a busy eCommerce head; how do you know where to focus your energy for the most impact? This session will help you get the most “bang for your buck” in identifying your poor performers, diagnosing their problems, and implementing/testing fixes. Real world examples will be brought to the stage from a wide variety of companies including a B2C Top 500 Online Retailer and several Fortune 500’s.

15:55 B2B Panel Discussion: Rethinking Content Creation And Management In The B2B Space

How does content management and creation change when you are a B2B marketer? It is that much more critical to align content to your customer’s needs. We’ll talk all things content and B2B in this session. Increase sales by creating and distributing the best content possible.

• Getting quality product content from manufacturers
• Feeding it over and staying up to date
• Telling a story with your content
• Creating a chain of content instead of one-off pieces