Lewis Broadnax, Executive Director, Lenovo.com, Marketing & Merchandising at Lenovo
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Lewis Broadnax


Executive Director, Lenovo.com, Marketing & Merchandising
Lenovo

Check out the incredible speaker line-up to see who will be joining Lewis.

Download The Latest Agenda

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017


14:55 Attribution Debate And Discussion: This Is How To Allocate Your Budget

Retailers are finally at the point where viable models exist to manage their campaigns, and our panelists walk through strategies to use data track cross-channel programs efficiently. Wondering how to manage your budget? This session is for you.

  • How are you working through implementation challenges?
  • How do you understand how your model is working, once it is in place?
  • How often are you refreshing your data?
  • How are you driving actionable insights?
  • What tools are you using to support your efforts?
  • How can you sell the solution internally?