eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Lewis Broadnax
Executive Director, Lenovo.com, Marketing & Merchandising
Lenovo
Check out the incredible speaker line-up to see who will be joining Lewis.
Download The Latest AgendaMain Conference Day Two - Wednesday Feb. 24th
Saturday, December 2nd, 2017
14:55 Attribution Debate And Discussion: This Is How To Allocate Your Budget
Retailers are finally at the point where viable models exist to manage their campaigns, and our panelists walk through strategies to use data track cross-channel programs efficiently. Wondering how to manage your budget? This session is for you.
- How are you working through implementation challenges?
- How do you understand how your model is working, once it is in place?
- How often are you refreshing your data?
- How are you driving actionable insights?
- What tools are you using to support your efforts?
- How can you sell the solution internally?