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Katie Doyle

Co-Founder
Brass Clothing

Katie Doyle is the co-founder of Brass, an online women’s clothing brand dedicated to making beautiful, high quality basics at an affordable price. Prior starting her own company, Katie led the marketing team at PlanetShoes and before that managed events and promotions for a gaming company with a presence in Europe, South America, and Asia. With an MBA in marketing, Katie has global experience in strategy and developing and executing innovative direct response and brand marketing campaigns through online, social, and traditional media outlets.

Follow Katie on Twitter @brassclo

Check out the incredible speaker line-up to see who will be joining Katie.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Personalization Panel Discussion: The Soup To Nuts Of Creating Personalized Experiences

This panel discussion helps you to create a holistic approach to personalization. From set-up to execution to results – we’ll talk on-site personalization, email personalization, you name it. Our panelists from apparel and accessories, luxury goods, home goods and technology speak to topics including:

How did you set up your program?

Who was your partner?

How it was executed and planned around?

How are you combining omni-channel execution with personalization?

How do you carry over recommendations on email, display ads and on your site?