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Kelly McGann

CMO, Consumer Electronics and Connected Solutions
Sears Holdings Corporation

Kelly McGann has over 15 years of experience in eCommerce and marketing for both Fortune 100 Companies as well as startups.
In her current role as Chief Marketing Officer and Head of eCommerce, for Connected Solutions at Sears & Kmart, Kelly McGann is leading the marketing and omnichannel transformation of electronics at Sears and Kmart from simply selling traditional electronics products to uniquely positioning the company as the leader in smart technology solutions across all product categories powered by the benefits of integrated retail and Shop Your Way. At Sears Holdings, Kelly has previously also been CMO & Head of eCommerce for Kenmore, Craftsman & DieHard brands.
Prior to her role at Sears Holdings Corp., Kelly was Vice President / General Manager, e-Commerce Brands at Guitar Center Inc. She's also held e-commerce leadership and general management positions at Liz Claiborne Inc. and E-Commerce Experts LLC. Kelly has been involved in all areas of B-to-C and B-to-B omnichannel retail, from business plan creation and strategy to digital marketing and e-commerce operations.
She is a mother of two children and graduated from the University of Notre Dame with a degree in Film, Television & Theatre.

Follow Kelly on Twitter @kmcgann

Check out the incredible speaker line-up to see who will be joining Kelly.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

11:05 Keynote: Integrating Retail, Mobile, eCommerce & Big Data: How Sears & Kmart Are Transforming Their Consumer Electronics Business Into Connected Solutions

In early 2014, Sears, a leading integrated retailer and #5 eCommerce website, began transforming its Consumer Electronics business into Connected Solutions. They opened three pilot stores in 2014, a flagship location in San Bruno, CA and online experience last spring, and expanded the assortment to 200 stores this past summer. Sears is committed to simplifying the way people shop for their connected home. Their flagship, located at The Shops at Tanforan in San Bruno, Calif. and online shopping experience on Sears.com, features a living room, kitchen, nursery, workout room, garage and outdoor area, so members can experience the benefits of smart technology firsthand.

Why these products and Why Sears Holdings (creating demand, logical progression, Benefit driven marketing & merchandising, Education)

How Sears is committed to offering the widest assortment of smart technology (Wally Home Acquisition, Kenmore, Craftsman & DieHard innovation, Marketplace (online and in store), etc.)

The integration of mobile apps, eCommerce, digital and brick & mortar

Personalized marketing and campaign examples