eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Manan Singh
Sr. Manager eCommerce
Shutterfly
Check out the incredible speaker line-up to see who will be joining Manan.
Download The Latest AgendaMain Conference Day Two - Wednesday Feb. 24th
Saturday, December 2nd, 2017
16:50 Case Study Revolution: Personalizing The Customer Experience To Get Customers To Buy
Shutterfly built an in- house personalization platform using a step by step approach. They saw an over double digit lift in conversion rates in their paid search campaigns using personalization as well as improvement in their cross sell revenue with better image personalization algorithms. Manan will share his personalization learnings.
- Working through infrastructure challenges on your site
- Keeping your resources in line when trying to hit your personalization goals
- Creating workarounds if needed (having a base experience and creating off shoots of that core experience)
- Understanding how different types of people use the content on your site
- Helping them get through the purchase funnel faster
- Looking at the categories of products that are resonating with your core customers
- Using specific messaging around these products
- Driving conversions ultimately