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Blake Clark

Sr. Director Customer Experience
CheapCaribbean.com

Blake is the Senior Director of Customer Experience for CheapCaribbean.com, an Apple Leisure Group company. He is responsible for creating world class travel-buying experiences for all device types. Blake previously served as the Director of Product Management and Mobile GM at Travelocity, where he led mobile product development and marketing (including handling the Roaming Gnome's cell phone bill, which is large!).

Check out the incredible speaker line-up to see who will be joining Blake.

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UX, Merchandising & Design Summit - Monday Feb. 22nd

Tuesday, May 2nd, 2017

12:05 Panel Discussion: Putting The Right KPIs In Place Around UX Projects

You can’t increase the performance or usability of your site in a silo. You need the right metrics, the right budget and the right tests to optimize it. This group discussion tackles KPIs from a usability standpoint – exactly how to increase conversion through usability testing and monitoring. You’ll be able to make the right adjustments to convert more customers after attending it.

• What are some of the KPIs you are using to help gauge where you need to optimize?

• How do you use this to determine where to work/where to optimize?

• How are you looking at your metrics on a daily basis for UX or for conversation rate optimization?

• What metrics is your C suite looking at to tell them where to invest?

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 UX Panel Discussion: Overcoming UX Problems Using Data

Data is the foundation for all successful UX projects – from cross-channel optimization to testing to minor enhancements to your site. This panel puts data at the forefront – and walks through how to create experiences that will drive customer engagement and sales.

How do you design for all devices efficiently (apps, mobile web, full site, watches, etc.)?

How do you scale from a UX perspective to work on new devices? How do you resource around this?

How do you give the customer a singular experience regardless of what device they’re on?

Are you using agile to help?

Why haven’t/had you made the decision to do responsive?