Matt Chwat

• Knowing that there is a huge conversion factor with page load speeds

• Optimizing your site performance (delivery of images, use of CDMs for both site and mobile, etc.)

• Learning your sweet spot for load times

• Monitoring it as you are making updates

• Getting your team thinking about front end performance (image optimization, remarketing efforts, ad delivery and use of tracking pixels)

• Making updates manageable to make sure your site performance isn’t hurt

You can’t increase the performance or usability of your site in a silo. You need the right metrics, the right budget and the right tests to optimize it. This group discussion tackles KPIs from a usability standpoint – exactly how to increase conversion through usability testing and monitoring. You’ll be able to make the right adjustments to convert more customers after attending it.

• What are some of the KPIs you are using to help gauge where you need to optimize?

• How do you use this to determine where to work/where to optimize?

• How are you looking at your metrics on a daily basis for UX or for conversation rate optimization?

• What metrics is your C suite looking at to tell them where to invest?

Your customer has gone mobile faster than you planned and your strategy is playing catch up. Responsive, Adaptive, Native, and Hybrid. It is a complicated world. You made the decision to go native but do not know where to start. In this session you will hear about ThinkGeek’ s journey from mobile web to a native IOS experience. They will cover partner selection, project management, and the decision to go hybrid. Most importantly, they will share how they leveraged the Design Sprint approach to move from ‘blue sky’ discussions to a converged prototype in four days.

• Mobile app user design

• Mobile app development in a mixed-team environment

• Structuring your mobile app project when the development is split between internal and external teams

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office.


Table 1: How To Build A Career In Digital Retail
Hosted By: Mari Corella, Director, Digital Merchandising & Operations, Avon

Table 2: Omni-Channel Returns Management
Hosted By: Eric Hughes, VP Omnichannel Process & Systems, Macy’s

Table 3:
Hosted By: Joan King, VP eCommerce, Crate and Barrel

Table 4: Online Advertising
Hosted By: Ricky Joshi, CMO and Co-Founder, Saatva

Table 5: Content Marketing and UGC
Hosted By: Justin Bergson, Content Marketing Designer, Build.com

Table 6: SEO Everything
Hosted By: Matt Chwat, Director User Experience, ThinkGeek

Table 7: Mobile
Hosted By: Andrea Grant, Director Digital Marketing, Cabela’s