eTail West 2016 (past event)

February 22 - 25, 2016

1.888.482.6012

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Mike Zuccato, Director Online Marketing at Sourcebooks
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Mike Zuccato


Director Online Marketing
Sourcebooks
Mike brings over 15 years of experience managing all facets of e-commerce related businesses across many different industries. In addition to leadership on the online marketing side, he also possesses several years of IT management experience allowing him to look at opportunities through multiple lenses. His specialty is in finding creative solutions to power customer acquisition strategy within cost objectives. Over the past, Mike's been able to bring innovative marketing strategies to the financial, entertainment and consumer goods industries.

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017

17:00 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!

Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard

Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

17:00 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!

Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard

UX, Merchandising & Design Summit - Monday Feb. 22nd

Tuesday, May 2nd, 2017

17:00 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!

Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard

Mobile Summit- Monday Feb. 22nd

Monday, October 2nd, 2017

17:00 Libations & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Find others that share your budget and resources. Broken up by online revenue size, these sessions are a great way to start the show. Just bring a question (or challenge) and leave with answers from your direct peers. And you’ll do it with a cocktail in hand!

Group 1: 0-25 Million in online revenues – Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete
Group 2: 25 – 100 Million in online revenues – Hosted By Michael Zuccato, Director Online Marketing, Sourcebooks
Group 3: 100 – 500 Million in online revenues – Hosted By Jonathan Wu, COO, Touch of Modern
Group 4: 500 Million in online revenues – Hosted By Morgan Chemij, Director NA Marketing, Hewlett Packard

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Testing Panel Discussion: Reconsidering Testing Strategies To Be More Efficient And Get The Results You Need

Setting up testing programs is one thing, getting results from those tests that really help move the needle for your business is another. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, and how to be more efficient so you can make needed adjustments to your programs.

  • How are you setting up your testing programs? What is the first step?
  • What pitfalls should be avoided when generating testing programs?
  • How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?

17:30 Case Study Revolution: From Clicks To Bricks: How We Made The Decision To Move Into Traditional Brick And Mortar Retail

After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.



18:00 Case Study Revolution: From Clicks To Bricks: How We Made The Decision To Move Into Traditional Brick And Mortar Retail

After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.