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Soofia Inayat

Senior Product Manager – Mobile
Moxie

Soofia Inayat is a senior product manager of mobile at Moxie, a leader in digital engagement across the customer decision journey. Inayat is an expert in developing interactive mobile products for high profile retail & Internet companies. At Moxie, she is leading the development of native solutions for mobile applications on iOS and Android platforms.

Prior to joining Moxie, Inayat served as the product manager for mobile and innovation at Safeway, where she was the product owner for the company’s mobile website and apps. She launched the Safeway app and Safeway Grocery Delivery applications. Before Safeway, she was a product manager in the Mobile Platform team at Yahoo, where she led a dispersed, global team of developers, designers, QA engineers, and analytics specialists to launch new products and features in global markets.

Check out the incredible speaker line-up to see who will be joining Soofia.

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Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

11:00 Mobile Content Panel Discussion: Using Mobile As A Content Driver To Engage Customers And Meet Their Needs

Using mobile as a means to distribute content may not be top of mind for many marketers, but the opportunities to are endless. Driving engagement on mobile devices means not only an increase in traffic, but an increased likelihood for purchase. Turn your mobile strategy into a mobile content strategy, and see increases in ROI.

What are new strategies that you can use to make mobile a content channel?

Are you tapped into content like video, social and other channels to influence your organic mobile content strategy?

As mobile conversion is much lower than desktop, how do you use content to increase not only your visits, but also conversion?

As attribution is challenging with mobile, how can you learn which channel is best for which type of content?

How are you then driving customers down the purchase funnel ?