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Reid Greenberg

Director eCommerce & Consumer Engagement
Seventh Generation

With over 16 years of experience in a variety of digital leadership roles, Reid oversees the Consumer, Creative and Digital teams for Seventh Generation. He is tasked with leading the development of strategy and execution for Seventh Generation’s digital marketing and operations and oversees the brand’s consumer conversation and engagement ecosystem, social media, direct response programs, ecommerce mobile initiatives, creative team and the consumer care program. Reid also provides strategy and support to Seventh Generation’s key online customers.

Prior to joining Seventh Generation, Reid was most recently the head of Digital and Direct at Green Mountain Coffee Roasters (GMCR), including Consumer Direct and B2B. Prior to GMCR, he held roles at Ibex Outdoor Clothing and eBay, Inc. Reid is also co-founder of www.Distainables.com, an online ‘pause’ marketing apparel company that attempts to shock consumers into action with its unique designs and messaging.

Check out the incredible speaker line-up to see who will be joining Reid.

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Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

11:00 Mobile Content Panel Discussion: Using Mobile As A Content Driver To Engage Customers And Meet Their Needs

Using mobile as a means to distribute content may not be top of mind for many marketers, but the opportunities to are endless. Driving engagement on mobile devices means not only an increase in traffic, but an increased likelihood for purchase. Turn your mobile strategy into a mobile content strategy, and see increases in ROI.

What are new strategies that you can use to make mobile a content channel?

Are you tapped into content like video, social and other channels to influence your organic mobile content strategy?

As mobile conversion is much lower than desktop, how do you use content to increase not only your visits, but also conversion?

As attribution is challenging with mobile, how can you learn which channel is best for which type of content?

How are you then driving customers down the purchase funnel ?

12:50 Social Panel Discussion: Integrating Social Into Your Site Experience To Drive Engagement

What do you think of when you think of social media? A social platform? A blog? Bringing the social experience into your site experience is a great way to engage customers while keeping them on your site, so you can convert them faster. This panel reviews how social can be integrated into your site, to encourage interactions between your customers and your brand.

How are you integrating social into your ecommerce experience?

What else do you do besides requesting “shares”?

Have you integrated social successfully into your loyalty program? How?

What have you done on your site to help integrate with your social channels?

How are you driving people to interact with you on your website via social channels?

How do you encourage people to be more social with you on your website?

How can you influence behavior with your customers and within their social circles?