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Stan Pavlovsky

President
Allrecipes.com

Stan is the President of Allrecipes, the world’s leading food-focused social network and largest digital food brand. Under his leadership, Allrecipes’ teams design consumer and advertiser focused features, content and services that support 19 sites serving 24 countries in 13 languages. In 2015, cooks around the world visited Allrecipes sites 1.5 billion times across their smartphones, tablets and PCs to gain information that guided their shopping and cooking behaviors. Previous to Allrecipes, Stan’s leadership roles at drugstore.com, Walgreens ecommerce and Microsoft provided him with best of class strategic marketing, merchandising, finance, and operations expertise

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Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

09:25 Keynote: Swiping Right With Millennials And Generation Z

With more than half of total internet time now happening via mobile devices, its critical brands learn to connect with consumers through content and advertising formats that are truly additive to the mobile experience. To do this successfully, retailers and brands are required to have a deep understanding of their target consumer’s immediate preferences, location, wants and needs – and then harness these highly granular, real time insights to drive touch points that are authentic, meaningful, and non-disruptive – and above all else, measurable. Join Stan Pavlovsky, Allrecipes President, to learn how Allrecipes’ recent transformation to world’s largest food-focused social network is providing the foundation to an innovative ‘always on’ social shopper native advertising platform where brands and retailers find success by being a genuine part of the community and conversation.