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Mike Hondorp

Brand Development Lead
Instagram

Mike has served as the retail category lead on the Instagram Brand Development team since July 2014, prior to which he was on the retail Global Marketing Solutions team at Facebook. In his role, Mike focuses on retail strategy and advises clients on how to best leverage Instagram as a marketing channel.

Prior to joining Facebook and Instagram, Mike began his retail marketing career at Ralph Lauren and Bonobos.

Check out the incredible speaker line-up to see who will be joining Mike.

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Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

10:05 Keynote Interactive Tutorial: Unlocking Instagram — Connecting In A Mobile-First World

In this session, Instagram’s Mike Hondorp will showcase the most recent developments on the platform, and give an interactive overview on how e-commerce companies can reach target audiences where they are spending the bulk of their time — on mobile.

Learn how top-tier brands around the world have found success marketing to their core consumers on Instagram, with examples of results-oriented campaigns, the power of advertising with content native to Instagram’s visually inspired community and how retailers are leveraging the platform for full-funnel marketing objectives.

How to approach specific challenges retailers are facing on digital platforms and Instagram

Real life examples of retailers who are succeeding on the platform and specific best practices as to how to move the needle for your brand

What’s to come for Instagram, and how e-commerce companies can jump on these developments to reach their target buyers