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Christine Murphy

SVP Creative Lab
Studio 71

Chris Murphy is originally from a small beach town in coastal NJ, and recently moved to LA after living/working in NYC for the past 12 years. An SVA alumna, she has worked in creative strategy, content development, advertising and social media in some capacity since 2001. Chris was implementing digital/social strategy before anyone really what it was (including herself).

Most recently in her role as SVP of Brand Strategy & Services (AKA the “Creative Lab”) at Collective Digital Studio, Chris spearheads the creation of integrated content campaigns and strategies for brands. Internally, Chris has been tasked with creating and building the Creative Lab team architecture, process and company offering.

Non-professionally, Chris surfs, paints/sculpts, plays guitar, practices yoga and consistently mismatches her socks. You can catch her playing in the inter-webs via @revchrismurphy or LinkedIn.com/in/chrismurph26.

Check out the incredible speaker line-up to see who will be joining Christine.

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Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

11:55 Social Panel Discussion: Attributing The Right Value To Social Media

What’s the real value of your social media strategy? The question of engagement vs. conversion is still a top question when thinking about putting together an effective social media program. Our panelists are completely focused on social communication with their customers. Learn how to develop the appropriate measurement strategies for your current and future social programs during this session.

• How should social be viewed (is it an acquisition channel)?
• What is the value of social interactions (should they have their own weight)?
• What is the value of social interactions in the attribution stream?
• If someone engages on social, what does that mean (their likelihood of becoming a customer of lifetime value)?
• Is there an industry norm that we are working towards in terms of valuing social?
• Does that really impact how you are driving revenue?