Jennifer Heim

Silver Star Brands, a company that manages six brands, had their biggest email initiative in 2015 - to increase relevancy. They’ve always built their plans based on past experience, past results, and merchandising initiatives. In addition everything they did was one-size-fits all. What they wanted to do was be smarter about their email. Working with a partner, they used data science in support of building their email marketing calendars, and to help support various merchandising initiatives by targeting specific audiences. Through this partnership Silver Star Brands saw up to a 25% lift in engagement and revenue. Now you have the change to listen to their story.

Relevancy is key with getting your emails opened. And this panel is all about how to demonstrate relevancy to new and current customers. We’ll talk email strategy – from value proposition to delivery, and everything in between.

• What is the value that you can bring to the customer via email?

• How are you differentiating your offering?

• What is your value proposition to the customer?

• How did you create your value proposition?

• How does this play out in your email campaign?

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo