View the Latest Edition of eTail West Here

View All Speakers

Mark Fiske

VP Channel Marketing
Ancestry.com

Mark Fiske is the VP of Channel Marketing at Ancestry, where he leads customer acquisition marketing. In addition to managing Television, Display, Search, Content and Social acquisition programs, his team is responsible for evaluating marketing partnerships. Previously he led direct response digital marketing programs for the Gap Inc brands and focused on international development efforts at comparison shopping engine Nextag.

Follow Mark on Twitter @thefiske

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

14:30 Content Panel Discussion: Using Content In Different Forms, Managing It Wisely And Gaining Loyal Customers

How can you use content to create a great and easy customer experience that drives loyalty? That’s what’s on our panelists minds everyday. They’ll talk through their individual content strategies – moving from product based content creation to different types of site content, UGC, blogs, and much more. Leave this session with tons of ideas for creating and managing content in the most effective way possible.

• How is content treated within your company? Is it siloed?

• Where does it live – on your site, on a blog, where?

• Are you moving away from hosting content outside of your site?

• How can you make sure it aligns with marketing so it can be maximized?

• How are you taking content traffic and bringing it into a sales channel?

• How are you integrating UGC and using it to your advantage (helping customers make purchases at point of sale, etc.)?

• Are there cost per click opportunities? Or do you use it as part of display ads?