eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
John Williams
Marketing Manager
USCutter
Check out the incredible speaker line-up to see who will be joining John.
Download The Latest AgendaEmail Marketing & CRM Summit - Monday Feb. 22nd
Sunday, April 2nd, 2017
10:25 Interactive Roundtables
Get Your Email Challenges Solved By Expert Roundtable Moderators From:
Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading
Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter
Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest
Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands
Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource
Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring
Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo
Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading
Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter
Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest
Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands
Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource
Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring
Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo
12:50 Interactive Roundtables
Get Your Email Challenges Solved By Expert Roundtable Moderators From:
Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading
Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter
Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest
Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands
Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource
Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring
Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo
Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading
Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter
Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest
Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands
Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource
Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring
Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo
15:00 Interactive Roundtables
Get Your Email Challenges Solved By Expert Roundtable Moderators From:
Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading
Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter
Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest
Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands
Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource
Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring
Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo
Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading
Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter
Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest
Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands
Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource
Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring
Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo
Main Conference Day One - Tuesday Feb. 23rd
Thursday, November 2nd, 2017
14:30 A Cut Above: Growing Customer Value with Predictive Marketing & Replenishment Automation
US Cutter is ranked #577 in the IR1000, with over $19MM in 2014 online sales and 16% yoy growth. In recent years, they’ve made a fast and rewarding transition from batch-and-blast email marketing to a predictive, segmented, and automated approach.
John Williams, Marketing Manager for US Cutter, a Seattle-based online retail provider of high quality, yet low cost vinyl cutters, takes the stage with Andrew Pearson from Windsor Circle to share how they have developed a well-rounded set of automated email campaigns that reach the right customer at the right time, including:
• Automated replenishment messages for consumable products
• Predictive win-back programs
• Optimized welcome & post-purchase campaigns
• Threshold-based loyalty and reward emails
In this 25-minute session, John and Andrew will reveal how US Cutter has increased repeat buyers by 143% and obtained an average open rate of 32% and click rate of 7% since deploying and building upon their predictive lifecycle marketing campaigns since 2013.
John Williams, Marketing Manager for US Cutter, a Seattle-based online retail provider of high quality, yet low cost vinyl cutters, takes the stage with Andrew Pearson from Windsor Circle to share how they have developed a well-rounded set of automated email campaigns that reach the right customer at the right time, including:
• Automated replenishment messages for consumable products
• Predictive win-back programs
• Optimized welcome & post-purchase campaigns
• Threshold-based loyalty and reward emails
In this 25-minute session, John and Andrew will reveal how US Cutter has increased repeat buyers by 143% and obtained an average open rate of 32% and click rate of 7% since deploying and building upon their predictive lifecycle marketing campaigns since 2013.