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Jon Kubo

Chief Digital Officer
Boot Barn

Jon Kubo is currently the Chief Digital Officer for Boot Barn. Mr. Kubo has also held the positions of Chief Product Officer and Chief Technology Officer at two venture funded startups, Chief Information Officer and Chief Administrative Officer at two public retailers, and President and Founder of a software startup. He has also earned numerous industry awards including Oracle Retail CIO of the Year, RIS CIO of the Year for Innovation, and industry excellence awards from Etail, Aberdeen, and Information Week.

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Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

09:05 Keynote: Don’t Be Stagnant – Revitalize Your Email

Despite being one of the most crucial sales channels for Ecommerce, the email channel for many companies has become stagnant. This session will discuss how the Chief Digital Officer for Boot Barn started over again to assess the email program from scratch and then rebuild the channel into its largest sales channel in six months. Topics covered include initial assessment, channel attribution, segmentation, testing, integration to direct mail programs, and integration to site personalization.