Jason Scoggins, Director 1:1 Marketing at JCPenney
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Jason Scoggins


Director 1:1 Marketing
JCPenney

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda

Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017


09:55 Keynote Email Panel Discussion: Going Down The Path To Create Value Driven Marketing In Email

Relevancy is key with getting your emails opened. And this panel is all about how to demonstrate relevancy to new and current customers. We’ll talk email strategy – from value proposition to delivery, and everything in between.

• What is the value that you can bring to the customer via email?

• How are you differentiating your offering?

• What is your value proposition to the customer?

• How did you create your value proposition?

• How does this play out in your email campaign?