View the Latest Edition of eTail West Here

View All Speakers

Stephen Yu

Associate Principal, Analytics & Insights Practice Lead
eClerx

Stephen H. Yu is a world-class database marketer with proven track record in comprehensive strategic planning and tactical execution, effectively bridging the gap between the marketing and technology world with a balanced view obtained from over 28 years of experience in best practices of database marketing.

Currently he is Associate Principal, Analytics & Insights Practice Lead for eClerx. He served as VP, Data Strategy & Analytics at Infogroup, and previously he was the founding CTO of I-Behavior Inc.

Check out the incredible speaker line-up to see who will be joining Stephen.

Download The Latest Agenda

Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

11:55 Email Personalization Panel Discussion: With Email Personalization, It’s All About The Data

Data is the foundation for all personalization programs, especially email. This session take a looks at the types of data you should be using, how to collect that data, and how to put that data into action. You can better target and create meaningful engagement through your email after leaving this panel discussion.

• Learning what’s impactful and meaningful in terms of data

• Identifying key attributes that are important to personalize

• Getting the data from a technology standpoint

• Working through IT challenges to ensure its campaignable

• Automating your campaign using that data to create individualized communication instead of mass blast ones