Ryan Linders, VP CRM & Loyalty at Sally Beauty Supply
Sally Beauty Supply Logo

Ryan Linders


VP CRM & Loyalty
Sally Beauty Supply

Check out the incredible speaker line-up to see who will be joining Ryan.

Download The Latest Agenda

Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017


16:25 eTail Best-In-Class Award Finalists Presentation

Have you entered your nomination for the Email Best-In-Class Award? This is your chance to nominate either yourself or a retail peer. Winners will be honored during our reception on February 24th. Nominees will present their amazing programs during the conference!

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


14:55 How CRM And Loyalty Are Driving An Omni-Channel Marketing Makeover At Sally Beauty

Ryan and John walk through a six step program for customer retention. Learn from their tips and tricks to drive more repeat business, immediately!

  • Step 1: Applying the right skin foundation
Building an actionable customer database

  • Step 2: Fighting against split ends
Merging records and measuring media as a unique CID

  • Step 3: Choosing the best shade of hair color
Determine CRM objectives that align with the personality and style of the brand

  • Step 4: Conditioning color treated hair
Building robust omni-channel customer journeys to engage and extend the customer lifecycle

  • Step 5: Apply long lasting nail color
Base coat = loyalty program infrastructure
Color = operationalizing loyalty through CRM execution
Top coat = adding promotion to retain and protect best customers

  • Step 6: You’re roots are showing
Reporting the good, the bad, and the ugly using treatment vs. control analysis