eTail West 2016 (past event)

February 22 - 25, 2016

1.888.482.6012

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Max Busselle, Senior Sales Director at Coherent Path
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Max Busselle


Senior Sales Director
Coherent Path
Max is a Senior Director at Coherent Path, joining the team in 2013 as one of the original members. Over the last 20 years, Max has served as a software sales executive, managing solutions and relationships with Fortune 500 customers.  Prior to joining Coherent Path, Max was the strategic account lead at Watchdox (acquired by Blackberry Inc.) where he managed enterprise deployments and success at DuPont, MetLife and The Walt Disney Company. Earlier at Memento, a financial services predictive analytics software company, Max  developed and grew financial services customers including Wells Fargo Bank and BB&T Bank. Memento was acquired by Fidelity Information Services.

Check out the incredible speaker line-up to see who will be joining Max.

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Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

10:25 Interactive Roundtables

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

12:50 Interactive Roundtables

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

15:00 Interactive Roundtables

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo