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Bendee Anzures

Executive Director, Customer Database Marketing
Beachbody

At Beachbody, Bendee is responsible for lifecycle and direct marketing programs to its consumer database of fitness and supplement brands which include P90X®, INSANITY® and Shakeology®. She has championed best practices in the email channel, particularly around segmentation, personalization, testing and mobile/responsive design since joining Beachbody.

Previously she held digital and product marketing leadership roles at United Online (Juno/NetZero, Classmates, FTD) and MyCorporation.com, and brand management roles at Diamond/Emerald Nuts, Intuit (QuickBooks) and Kraft Nabisco/Mondalez (Chips Ahoy!). Bendee has an MBA from the Kellogg School of Management (Northwestern) and BA in Communications from UCLA, and spends as much of her time as possible traveling outside of LA.

Follow Bendee on Twitter @bendeea

Check out the incredible speaker line-up to see who will be joining Bendee.

Download The Latest Agenda

Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

09:55 Keynote Email Panel Discussion: Going Down The Path To Create Value Driven Marketing In Email

Relevancy is key with getting your emails opened. And this panel is all about how to demonstrate relevancy to new and current customers. We’ll talk email strategy – from value proposition to delivery, and everything in between.

• What is the value that you can bring to the customer via email?

• How are you differentiating your offering?

• What is your value proposition to the customer?

• How did you create your value proposition?

• How does this play out in your email campaign?

11:55 Email Personalization Panel Discussion: With Email Personalization, It’s All About The Data

Data is the foundation for all personalization programs, especially email. This session take a looks at the types of data you should be using, how to collect that data, and how to put that data into action. You can better target and create meaningful engagement through your email after leaving this panel discussion.

• Learning what’s impactful and meaningful in terms of data

• Identifying key attributes that are important to personalize

• Getting the data from a technology standpoint

• Working through IT challenges to ensure its campaignable

• Automating your campaign using that data to create individualized communication instead of mass blast ones