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Annella Kelso

eCommerce Customer Success Manager
Snake River Farms

Annella Kelso is the Customer Success Manager for Idaho based Snake River Farms, a leading purveyor of American Kobe Beef, Kurobuta Pork and Northwest Beef. A graduate of Boise State University, Annella has been with Snake River Farms for eight years and manages the email marketing, customer service, branded social media, and VIP/BBQ programs within the Ecommerce business unit. She’s responsible for all customer communications and considers her industry-leading Net Promoter Score to be her biggest accomplishment. In her spare time Annella can be usually be found trying to find her way behind a microphone, cooking for family and friends and dabbling in the world of competitive BBQ.

Follow Annella on Twitter @annellakelso

Check out the incredible speaker line-up to see who will be joining Annella.

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Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

12:25 Raising The Steaks On Email Marketing. Effectively Targeting Your Customers To Meat Their Needs!

Learn the impact of email marketing on overall ecommerce B2C business. With an online sales revenue increase of over 140% year over year, snakeriverfarms.com has utilized triggered emails as well as personalized broadcast emails to grow their presence in the perishable online food shopping market with an email revenue increase of 766%.

• Learn why email is a key driver of revenue for B2C brands.

• Identify key initiatives to market your brand

• Create the right content to engage your customers

• Get personal, why it matters and why it works

• Can there be too much? Don’t be afraid to send more, more is good