View the Latest Edition of eTail West Here

View All Speakers

Victor Castro

Director eCommerce
Zachy's

Victor Castro is the Director of E-Commerce at Zachys Fine Wine. Prior to joining Zachys, Victor was Director of E-Commerce at Vermont Teddy Bear and its sister brands PajamaGram, Calyx Flowers, and PajamaJeans. Victor has over 10 years of experience in managing E-Commerce operations, responsible for developing strategies and driving initiatives to generate growth; as well as providing consulting services to IR-500 retailers across the world.

Zachys Wine & Liquor is the leading purveyor of fine wine in the country; providing unique, curated, hard to find fine wines through its retail location in Westchester County and online. Zachys Auctions is the premier wine auction house; offering live auctions in New York and Hong Kong, as well as online only auctions.

Check out the incredible speaker line-up to see who will be joining Victor.

Download The Latest Agenda

Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

11:55 Email Personalization Panel Discussion: With Email Personalization, It’s All About The Data

Data is the foundation for all personalization programs, especially email. This session take a looks at the types of data you should be using, how to collect that data, and how to put that data into action. You can better target and create meaningful engagement through your email after leaving this panel discussion.

• Learning what’s impactful and meaningful in terms of data

• Identifying key attributes that are important to personalize

• Getting the data from a technology standpoint

• Working through IT challenges to ensure its campaignable

• Automating your campaign using that data to create individualized communication instead of mass blast ones