eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Michael Jones
SVP Retail and Brand Solutions
RetailMeNot
Check out the incredible speaker line-up to see who will be joining Michael.
Download The Latest AgendaMain Conference Day One - Tuesday Feb. 23rd
Thursday, November 2nd, 2017
14:00 Kick-Off Cross-Channel Panel Discussion: Bringing Digital And In-Store Together Holistically
Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:
- How are in-store associates being incentivized to sell digital inventory?
- How is the inventory being reconciled (if your systems aren’t connected – there could be two points of inventory)?
- What is the value of going with a platform solution vs. using an order management system to build a custom application?
- How is the changing landscape of whether you should use m.site, responsive, app impacting your strategy?
- What solutions have you looked at?
- Are you thinking of going home grown (or not)?
- What is your ROI expectation around these activities?