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Michael Aki

Director Digital Marketing
Aeropostale

With over 14 years of experience in the digital space, Michael is currently the Head of Digital Marketing for Aeropostale. His team includes customer acquisition, retention, site marketing, omni-channel promotions and mobile/app product management. At Aero, he has used innovation to launch a new mobile website, increased distribution of the brand through digital media, and improved technology in their brick and mortar to reach new customers. Recently recognized on Brand Innovator’s 2015 East ’40 Under 40 list, his previous roles include Global Head of Affiliate and Paid Social at Gap Inc. with similar roles at Macys.com, Sephora and Office Depot.

Check out the incredible speaker line-up to see who will be joining Michael.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Omni-Channel Panel Discussion: Using Mobile To Bridge The Omni-Channel Gap

Mobile can serve as a the “multi-channel” glue – helping to bring experiences and channels together in so many ways. Our retailers take a look at their use of mobile within their larger omni-channel strategies, and present their results and programs to you.

What are you doing from an omni-channel perspective?

How is mobile the unifier/ connecting device for omni-channel? Has this become a reality?

How are you integrating content into the store?

How can you use the strength of each channel (you can personalize differently in-store vs online, online you can create blogs, use rich content, etc.)?

What does omni-channel really mean today (trying to offer the same experience or use the unique strengths of each channel)?