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Alaa Hassan

GM Global Marketplaces
Beyond The Rack

As General Manager of Global Marketplaces at BeyondtheRack.com, North America’s premier online shopping club with 13+ million members featuring top designer brand name apparel, accessories, beauty, and home decor at up to 80% off retail, Alaa Hassan is responsible in overseeing all multi-channel efforts. With over 14 years of eCommerce & online marketing experience, his goal is to leverage the power of marketplaces such as Amazon, eBay, Rakuten and many others and help Beyond the Rack expand its huge product offering beyond its website both in North America & internationally.

Check out the incredible speaker line-up to see who will be joining Alaa.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

16:35 Case Study Revolution: What It Takes to Create an Enterprise Level Marketplace Strategy

Selling online through your web store already has its challenges. Imagine selling on multiple marketplaces such as eBay, Amazon, Rakuten and others. Nonetheless, having a enterprise level multi-channel strategy can certainly benefit your brand but careful planning, technology integration and operational measures must be in place before going that route. With over 14 years of online experience as a multi-channel retailer & General Manager of Global Marketplaces at BeyondTheRack.com, Alaa Hassan shares three key points ( bonus tools) that must be considered in order to succeed:

Every marketplace needs a strategy (Catalog, Pricing, Branding, Marketing)

Technology is key (Inventory, Order management, Logistics)

Meeting customer expectations (Managing your reputation, Following marketplace policies, Delivering top notch service)