George Gallate, CMO at Merkle
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George Gallate


CMO
Merkle

Check out the incredible speaker line-up to see who will be joining George.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


14:30 The China Imperative

China is one of the world’s fastest-growing economies and with over 668 million users, is home to the largest online population. The world’s largest eCommerce day is not Cyber Monday (3.1b in 2015), in fact, its China’s Singles Day ($14b in 2015). In China, Baidu is a giant among giants – with over 80% market share and is the preferred search engine for Chinese consumers. A successful Baidu strategy is a key component of any China marketing plan.
The session will cover:
• Trends for US retailers marketing in China (oversees shipping, social shopping, etc)
• Gain an understanding of how digital marketing in China works, from translation through reporting
• Examples from other retail clients currently expanding into China
• Chinese shopping habits and omni-channel opportunities