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Gary Penn

Head of eCommerce
prAna

Gary Penn is the current Head of Digital & eCommerce for prAna (part of Columbia’s brand portfolio) heading up direct to consumer, digital marketing and global enterprise strategy. Gary started as an IT geek turned “Web Guy” and has been running operations and enterprise B2C businesses at global apparel brands for the past 8 years.

Gary is a seasoned speaker and Toastmaster earning a coveted podium spot at the Founder's District international speech competition. He joined eTail West last year as a speaker on the topic of new technology. Gary loves gadgets, conversation and coffee and is pleased to partake in all of them.

Check out the incredible speaker line-up to see who will be joining Gary.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:00 Case Study Revolution: What Was, What Is, And What’s Coming – Here Is The Future Of Technology

Just 8 short years ago we often used alarm clocks, changed TV channels with a button and went to the dentist when we had a blue tooth. Not so much in 2015. As the internet of things invades our lives, we check text messages on our wrists and talk to our cars we're finding more and more ways that technology is "enhancing" our very social fabric in ways we would never have predicted. Or did we? Gary will update and expound upon his popular topic from eTail West 2015 on the future of digital gadgetry for even the most connected of us.