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Emery Skolfield

VP Omnichannel Strategy
Samsung

Emery Skolfield is Vice President of Omni-Channel Marketing for Samsung Electronics America. He joined the company in June 2015 and oversees the strategic development and execution of “seamless shopper journeys” across digital and physical channels, leveraging Samsung’s product portfolio and working in partnership with top retailers and carriers. Prior to joining Samsung, Emery was VP of Digital Marketing at Office Depot, where his team built CRM, omni-channel and content strategies. He got his start in digital retail at HSN, where he served from 2007-2011, leaving as Director of Digital Content. His previous career was as a sports journalist.

Check out the incredible speaker line-up to see who will be joining Emery.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:00 Kick-Off Cross-Channel Panel Discussion: Bringing Digital And In-Store Together Holistically

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

How are in-store associates being incentivized to sell digital inventory?

How is the inventory being reconciled (if your systems aren’t connected – there could be two points of inventory)?

What is the value of going with a platform solution vs. using an order management system to build a custom application?

How is the changing landscape of whether you should use m.site, responsive, app impacting your strategy?

What solutions have you looked at?

Are you thinking of going home grown (or not)?

What is your ROI expectation around these activities?