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Meyar Sheik

CEO
Certona

Meyar Sheik co-founded Certona in 2004 and serves as the Chief Executive Officer. Under his guidance, the company has grown into the top omnichannel personalization provider for today’s largest brands and retailers around the world. For the past ten years, Meyar has been focusing on applying Certona’s innovative consumer profiling, behavioral targeting and real-time personalization to generate higher conversions and more revenues on popular e-commerce sites. Meyar is a frequent industry speaker on cross-channel personalization trends and solutions.

Prior to Certona and from early 2000, Meyar was CMO and COO of WebSideStory, Inc., a leading web analytics provider (now part of Adobe). Meyar has a BS in Electrical Engineering from New York Institute of Technology and an MBA from Rochester Institute of Technology.

Check out the incredible speaker line-up to see who will be joining Meyar.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:30 Optimize The Path To Conversion: 5 Discovery Tactics That Maximize Relevant Product Findability

Savvy omnichannel shoppers have rated finding what I’m looking for and buying how I want to buy as the most important aspect of the retail experience. Learn how top retailers are combining simple yet essential discovery tactics with more advanced innovations, to uncover shopper intent early in the shopping experience and guide relevant discovery every step of the way to purchase, including:

• Keystroke analysis for predictive experiences based on individual shopper intent
• Personalized discovery driven by real-time interaction with navigation menu
• Interactive engagement that uncovers ideal products for in the moment needs and shopper traits
• Product listings ordered by relevance, leveraging shopper history and in-session activity
• Best practices for honing product recommendations to individual preferences