Meyar Sheik, CEO at Certona
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Meyar Sheik


CEO
Certona

Check out the incredible speaker line-up to see who will be joining Meyar.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


14:30 Optimize The Path To Conversion: 5 Discovery Tactics That Maximize Relevant Product Findability

Savvy omnichannel shoppers have rated finding what I’m looking for and buying how I want to buy as the most important aspect of the retail experience. Learn how top retailers are combining simple yet essential discovery tactics with more advanced innovations, to uncover shopper intent early in the shopping experience and guide relevant discovery every step of the way to purchase, including:

• Keystroke analysis for predictive experiences based on individual shopper intent
• Personalized discovery driven by real-time interaction with navigation menu
• Interactive engagement that uncovers ideal products for in the moment needs and shopper traits
• Product listings ordered by relevance, leveraging shopper history and in-session activity
• Best practices for honing product recommendations to individual preferences