Sam Decker

Sam Decker is Co-Founder and Chairman of Clearhead, a digital optimization and validation agency in the business of accelerating data-driven redesign, testing, personalization and product management. When founding Clearhead with Matty Wishnow, Sam was founder and CEO of Mass Relevance, a social software firm. He was also founding Chief Marketing Officer at Bazaarvoice, the leader in Software as a Service (SaaS) social commerce technologies serving over 1,000 brands. Before Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in ecommerce, CRM, and customer-centricity strategy. Sam led Dell’s consumer web site, building Dell.com into the largest consumer eCommerce site at $3.5B in annual sales, and established global best practices in merchandising, analytics, product management, and operations. Sam pioneered Dell’s customer-centricity strategy and customer segmentation using Six Sigma methodology. Before Dell, Decker spent more than six years in the Bay Area leading marketing, sales and product strategy at B2B and media startups. Decker has authored two books on word of mouth marketing and serves on the boards of Monetate, Needle, New Era, and the digital advisory board for P&G