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Angel Doran

Director Product Analytics & Optimization
Sephora

Angel Doran is the Director of Product Management-Product Analytics and Optimization at Sephora, where she is leading a team to create innovative analytics and data solutions to support Sephora’s omni-channels. Sephora is a major retail innovator, and her team leads the development and evolution of Sephora’s measurement and ensures data integrity across Sephora’s platforms and systems. She has an extensive track record of planning and analyzing customer, cross-channel marketing, digital strategies and robust data driven projects to optimize customer experience and drive conversion.

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Check out the incredible speaker line-up to see who will be joining Angel.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:00 Kick-Off Session: Retail’s Future Vision: Using Data To Innovate The Customer Experience (It’s All About Mobile, Social And In-Store)

Sephora has a massive data program. They look at data as a product. They have a “data machine”. They have different data teams. And of course they are leveraging customer data. In fact, inaccurate data has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue. Data governance is the foundation they work under. This session will explain how using data to create personalized experiences have given them a 4.4%-25% increase in conversions across platforms –and that’s just the beginning!

How Sephora is creating a unique and disruptive customer buying and engagement experiences
Connected customer: Understanding what works by connecting customer and behavioral data across platforms and channels
Sephora’s innovative way to personalize her experiences online and in-store