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Matt Lindner

Associate Editor
Internet Retailer

Matt Lindner is an Associate Editor at Internet Retailer magazine focusing primarily on luxury e-commerce and breaking news. Matt joined Internet Retailer in September 2014 as a Research Analyst primarily responsible for identifying new retailers for the company’s industry-leading Top 500 and Second 500 Guides.

Matt is a veteran journalist with a decade of experience across broadcast, print, and digital media covering a wide range of topics ranging from small town city council meetings to the Chicago Cubs’ playoff run in 2015. His work has been featured in the Chicago Tribune’s RedEye, the Chicago Sun-Times, and ESPN.com among other outlets. While with the Sun-Times, he was responsible for covering Chicago’s burgeoning startup scene, an experience which proved to be a natural transition to covering the latest e-commerce developments for Internet Retailer. Prior to pursuing a career in media, Matt spent several years working as a professional mascot, including parts of three seasons as one of the Milwaukee Brewers’ world-famous Racing Sausages.

Matt holds a B.A. in Psychology from Purdue University, where he was a member of the school’s Homecoming Court, and a M.A. in Television Broadcast Journalism from the University of Miami. He lives in Chicago.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

18:00 Holiday E-Mail Strategies That Wrap Up Sales

Retailers sent out more e-mail marketing messages during the 2015 holiday season than ever before. And while there were some signs of consumer email fatigue, retailers that did email right reported big increases in sales during the holidays, in some cases doubling their revenue from email clicks. These retailers segmented their customers carefully so they could send messages that would resonate with each shopper, paid attention to the cadence of their emails so customers weren’t overwhelmed and made sure their emails were easy to read on smartphones. In this session an Internet Retailer editor who studied holiday email marketing will report on what was new in 2015 and what it means for 2016. He’ll also provide proprietary Internet Retailer research on how aggressively top online retailers marketed to new customers. (Spoiler alert: Amazon was very aggressive.)