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Alex Wong

Website Security Evangelist
Symantec

Alex is a evangelist in Symantec’s Website Security group. He’s passionate about inspiring and projecting trust on the internet. Alex’s experience in various marketing roles within the IT security space spans 9+ years, largely at Symantec and Verisign. Equally a veteran at technology marketing and business consulting for SMBs, Alex offers a unique and engaging perspective for maximizing the value – and rewards – of trust and security.

Check out the incredible speaker line-up to see who will be joining Alex.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:30 How Trust Drives E-Commerce Differentiation And Conversions

Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases eCommerce traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business. Discover:

When trust can differentiate your brand and validate your website

How successful brands leverage trust to elevate traffic, interactions and site stickiness

Why your company’s leaders will thank you for advocating best practices that inspire trust

Which best practices and tools can project trust throughout the customer experience