Ian MacDonald

Ian joined Silver Star Brands (#201 in the 2015 Internet Retailer Top 500 and home of Miles Kimball, Walter Drake, Easy Comforts, As We Change, Exposures, Native Remedies and Pet Alive) in 2013 after 2.5 years with PartySuppliesDelivered. There, Ian helped launch and grow to profitability a new party supplies business unit within USMattress.com. Previous to PartySuppliesDelivered he had a short stint at the multichannel retailer The Pond Guy. Ian spent the previous 10 year transitioning CenturyNovelty from a struggling bricks-and-mortar into a profitable and growing etailer (also of the party supplies variety). At Silver Star Brands, Ian is responsible for the ecommerce roadmap to grow top line sales across eCommerce and Marketplace channels, while profitably acquiring new customers.