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Michael Klein

Director Industry Strategy and Marketing
Adobe

Michael Klein is the Director of Industry Strategy for the Adobe Marketing Cloud. He leads a team of subject matter experts who work with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael regularly contributes thought leadership to industry events, and is an active member of Shop.org and the Global Retail Marketing Association.

Prior to joining Adobe, Michael spent over 25 years as a Senior Merchant and Marketer for brands such as the LVMH Group (eLuxury.com), William-Sonoma, Harry & David, Discovery Channel Stores, and wine.com.

Check out the incredible speaker line-up to see who will be joining Michael.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

09:25 Keynote Panel Discussion: Competing In The Digital World Of Today By Becoming An Agile eCommerce Organization

Being able to have a more flexible business model, especially during high growth periods, is key to being a successful retailer in today’s market. Looking to understand how others are keeping pace with the rate of change? This kick-off session looks both internally and externally at how retail is changing, and how your organization can become more adaptive as a result.

• How do you increase velocity as your organization grows?

• How can you keep pace or outpace your ability to produce value to your customers?

• How can you layer on different aspects of the e-commerce experience, to meet the demands of technology change today?