View the Latest Edition of eTail West Here

View All Speakers

Erik Lautier

SVP Direct to Consumer
Francesca’s

Erik Lautier is a retail industry executive with 16 years' experience growing everything from startups to iconic brands in the fashion and beauty space. A renowned expert in ecommerce, marketing and digital strategy, his diverse background includes consulting and full-time roles at pure-plays and multichannel retailers alike, whether privately-held, VC-funded, PE-owned, or publicly traded, and whether thriving, re-branding, in turnaround or hypergrowth. Erik has held positions of increasing responsibility at brands such as Edun (LVMH), Lacoste, and bebe, for whom he served as EVP and Chief Digital Officer. He currently serves as Senior Vice President, Direct to Consumer & Marketing at francesca’s. Erik holds a BA from Duke University, two Masters from the New England Conservatory of Music, and an MBA from INSEAD, where he was the recipient of the L’Oreal Scholarship.

Check out the incredible speaker line-up to see who will be joining Erik.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Testing Panel Discussion: Reconsidering Testing Strategies To Be More Efficient And Get The Results You Need

Setting up testing programs is one thing, getting results from those tests that really help move the needle for your business is another. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, and how to be more efficient so you can make needed adjustments to your programs.

How are you setting up your testing programs? What is the first step?

What pitfalls should be avoided when generating testing programs?

How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?

17:30 Panel Discussion: Competing In Today’s Market Using The Best Delivery And Shipping Strategies

Let’s take a look at how shipping and fulfillment can impact the customer experience. This panel highlights some of the key ways to keep your customers satisfied – and talks about all things shipping – from speed to pricing to overall logistics.

How is the speed of delivery accelerating in today’s market?

How does that influence your deliver model? And do customers actually care about this?

How much will customers care in the future?

Do you provide free shipping?

How is packaging a factor in terms of delivery? And pricing logistics?