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Mike Ritter

CMO
Excelligence

Mike Ritter is Chief Marketing Officer at Excelligence, an industry leading multi-channel distributor of educational products to the early childhood and elementary school markets. An online industry and direct channel advocate, Mike has over 20 years of leadership experience in marketing, digital strategy, omni-channel commerce, and platform development. Prior to joining Excelligence, Mike was VP & GM of Petco’s Online division where he was responsible for leading the expansion of Petco’s digital commerce initiatives, a core element of the company’s omni-channel strategy. Prior to his role at Petco, Mike served in a variety of leadership positions including VP or Global eCommerce at Hewlett-Packard, GM of BestBuy.com, VP of Marketing at Vizio, and VP of Product Marketing at Gateway. Throughout his career, Mike has also been a member of a variety of technology infrastructure steering committees and served as a member on multiple advisory boards.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:00 Kick Off Panel Discussion: What’s Happening To The Role Of Catalog (And Ecommerce)?

As companies see more and more of their sales coming from the online channel, what happens to those who have a catalog presence as well? How do you value this channel, considering the direct and indirect influence of online? We’ll get into the nitty gritty of catalog businesses, ecommerce businesses and the integration of the two. If you’re a cataloger, this session is for you.

When you get to scale, should you think about print and bricks?

What is the interplay between ecomm, brick and mortar and/or catalog

How do you value eComm within your organization?

How are you thinking cross-channel in terms of your metrics?