eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Corbin deRubertis
VP and General Manager
Meredith Corporation
Check out the incredible speaker line-up to see who will be joining Corbin.
Download The Latest AgendaMain Conference Day One - Tuesday Feb. 23rd
Thursday, November 2nd, 2017
14:55 Redefining The Grocery Shopping Experience Through Micro-Moments
Imagine a grocery store Where shoppers receive personalized dinner recommendations and product offers the minute they enter the store? Sound, far-fetched? It’s already happening. Technology has fundamentally transformed the opportunities brands have to connect with their consumers at the exact points of need – during the micro-moments that inform purchase and consumption behaviors. In this session, Corbin de Rubertis shares how Allrecipes is delivering on this new opportunity by providing brands with contextually relevant, highly localized native ad products that flow seamlessly across screens to move products off of shelves and into carts.