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Howard Blumenthal

Director eBusiness Product Management
Advance Auto Parts

Howard Blumenthal is currently Director of Platform Solutions for eBusiness at Advance Auto Parts. Howard joined Advance in April, 2009 as a founding member of the eBusiness team and within 6 months launched Advance's first B2C site and Customer Care center. Advance's first B2B site followed two months later. Today, the Platform Solutions team continues to drive the Omnichannel Roadmap for the organization, including the integration of mobile and social strategies into all areas of the organization. Prior to joining Advance, Howard held senior marketing and development roles at Shop.com, Pfaltzgraff Dinnerware, The Franklin Mint and the Danbury Mint.

Check out the incredible speaker line-up to see who will be joining Howard.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Loyalty Panel Discussion: Increasing Share Of Wallet Using Loyalty Programs

Customer loyalty is part science, part art. See how these companies are taking their loyalty programs to a new level. They will walk through several examples and you’ll walk away with specific actionable takeaways.

How did you decide to create your loyalty program?

How did you implement your program?

What challenges did you face in terms of integration?

How did you position it within your organization to senior management?

Credit card programs vs. not – what type do you have and why?

If you are multi-brand, did you have one across brands?

Are you partnering with companies for a loyalty program?

What happens to brand equity if you partner, or have multiple brands, under one program?