View the Latest Edition of eTail West Here

View All Speakers

Brandon Proctor

President
Ice.com

Brandon has been working in ecommerce all of his career. He has worked with and helped grow some of the largest online retailers in the country. He has implemented and consulted in the web analytics arena and is considered one of the best in that field. He has done both the tactical work as well as define strategic direction, which helps him understand the needs of the business from the ground up. He currently heads up Ice.com as their CEO

Check out the incredible speaker line-up to see who will be joining Brandon.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

17:30 Retention Panel Discussion: Focusing On Retention To Make More Money From Your Customers

Everyone knows that loyal customers have the highest LTV, but the means to retain these remains a consistent challenge. Our retention experts break down the goals of their programs, as well as how to develop unique and profitable initiatives to drive long-term engagement and repeat business, tackling issues such as:

Retaining customers and getting them to come back to your brand

Exploring retention strategies beyond email marketing

Thinking about print and catalog

Developing a print strategy that provides an ROI considering the costs

Measuring the effectiveness of a print or catalog campaign

Exploring loyalty programs to identify and reward your best customers

Ensuring loyalty drives sales ultimately

Using social media and retargeting as retention tool