Anshuman Taneja

Abercrombie & Fitch is working towards creating a high personalized customer experience on mobile devices, to get customers converting. See what’s worked for them, what hasn’t, and what opportunities you should take advantage of, during this keynote session.

• Creating a strategy to personalize for your mobile site specifically

• Identifying what’s meaningful for customers on an mobile site considering the lack of screen space

• Tailoring your product assortment to merchandise and personalize product offerings

• Removing the need for constant refining within the mobile site to find products

Many brick and mortar retailers have created sophisticated omnichannel features, but are facing headwinds because digital teams and store teams have divergent goals, and worse, view each other as competition. For example, a "buy online pickup in store" program may be exciting for the digital team if the sale counts against their P&L, but the store team could be begrudgingly fulfilling those orders if they view them as a "lost sale for the store". Anshuman will discuss how retail leaders can head these situations off at the pass by creating incentive/reporting/kpi structures that eliminate this tension and instead get digital and store teams rowing together.