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Karthik Vish

Director, Acquisition Marketing
Macys.com

Karthik is a global marketing and omni-channel retail expert who has been connecting products/services with customers through technology for more than 14 years. He has drawn on his diverse experience in Strategy, Business Operations, Big data analytics and Technology, in helping brands such as Macys, British Telecom and Oracle unlock their growth potential. Currently, as the Head of Macy's Paid Search, he is responsible for the brand’s international and domestic search (both online and in-store). His innovative and unparalleled ability to harness the power of insights and customer intent, has transformed the expansive program into a key contributor to the brand's topline and growth iniatives.

Check out the incredible speaker line-up to see who will be joining Karthik.

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Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017

09:05 Keynote Search Panel Discussion: “The State Of The Nation” On Search Results Pages And Your Search Spend

The search environment is every changing, as your budgets. How is your paid budget changing? Your SEO? Your PLA budget? How are search results pages changing? This panel tackles everything from paid efforts to PLAs. Understand how to navigate this crazy landscape, and leave with your all of your search questions answered.

• What is your paid search budget? What is your SEO budget? What is your PLA budget? And how has that changed over time?

• Are you seeing the benefits of PLAs in the same way that you see the benefits from branded and non-branded search?

• How do you think about PLAs and search retargeting and other ways of using search in display?

• What do you think will happen overall in terms of the search results page in the future?

• What about changes in the landscape (Yahoo taking their search back in-house, etc.) and what that means for your search program?

• Google’s efforts to anonymize search through HTTPS; what are you doing to get the data you need to continue to optimize pages when they are not getting those search queries?

• How are you thinking about the shift to mobile and change in user behavior in the context of search?

• How can you be strategic about this channel when consumers spend more than half of their time on their mobile phones?

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Cross-Channel Panel Discussion: Here’s How To Create Your Cross-Channel Retail Future

How is omni-channel evolving today, and how are you taking advantage of the opportunities in this space? This panel looks towards the future of omni-channel – how to create these experiences for your customers, and the technology you need to support it.

Evolving your cross-channel capabilities to become fully omni-channel

Infusing technology throughout the shopping funnel to support customer acquisition and retention: research, purchase and support

Putting deployable and flexible technology in place to enable cross-channel shopping

Utilizing stores for product awareness, research and purchase