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Alex Golshan

Former VP Global eCommerce & Omnichannel
BCBG Max Azria Group, LLC

Alex Golshan is currently VP of Omni-Channel and International eCommerce at BCBG, where he launched International shipping to 100 countries for 3 brands and rolled out an endless isle solution to 250 stores in a short time. These initiatives have resulted in 40% incremental eCommerce revenue growth for the company. Previous to that, Alex architected Omni-channel strategies at Guitar Center that doubled on-line revenues and increased service levels in 2 years. Before Guitar Center, Alex held positions as GM/VP of Multi-Channel Products at GERS (Escalate Retail), VP of Product Management & Development at Evant (now Manhattan Associates), and other management positions at Blue Martini Software, Enrst & Young Center for Technology Enablement and Price Waterhouse.
He has been a speaker at shop.org and eTail and panelist at various industry conferences. His specialties include Omni-Channel strategies and innovations, ecommerce strategy (.com and mobile), Order Management and International expansion.

Follow Alex on Twitter @GolshanAlex

Check out the incredible speaker line-up to see who will be joining Alex.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

17:30 International Panel Discussion: Taking Advantage Of The Nuances Of Global Markets To Grow Your Business Internationally

Where’s your future growth coming from? International markets. How can you scale your business and identify how to succeed? Our panelists will lay out their international game plan, tackling answers to questions such as:

Are you buying keywords in other markets? Why or why not? And is Google the right keyword engine in certain markets?

How are you handling pricing discrepancies in international markets?

How are you handling returns? If your site says free returns, are you honoring that internationally?

What are big deal days (like Black Friday) –do your international customers have similar deal days?

How much translation do you do (for all markets or just your top markets)?

What are the key drivers in these markets?

What are effective ways to market/acquire customers?

And what kind of staffing do you need to support this?