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Alison Ehrmann

VP Consumer Marketing
Fresh Direct

Alison Ehrmann is the Vice President, Consumer Marketing at FreshDirect, the leading online food-delivery service the NY and Philly DMAs. In this position she oversees the acquisition, retention and loyalty of the FreshDirect customer base through multi-channel, integrated marketing and a passion for consumer behavior and trends. Additionally, she’s involved in product development, research and strategic partnerships.

She was previously at Conde Nast where she served as the Director, International Expansion and Digital Marketing for Women’s Wear Daily. In this role, she was responsible for generating and retaining high-value digital subscriptions for wwd.com and project managing the global expansion strategy for brand. Prior to that, Alison spent 11 years at Time Inc, most recently serving as Executive Director of Digital Strategy. In this function, she was responsible aligning legacy brands for digital growth. At both Conde Nast and Time Inc, Alison served as direct-marketing expert, marrying brand and consumer insights to increase engagement, sales and retention.

Check out the incredible speaker line-up to see who will be joining Alison.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Loyalty Panel Discussion: Increasing Share Of Wallet Using Loyalty Programs

Customer loyalty is part science, part art. See how these companies are taking their loyalty programs to a new level. They will walk through several examples and you’ll walk away with specific actionable takeaways.

How did you decide to create your loyalty program?

How did you implement your program?

What challenges did you face in terms of integration?

How did you position it within your organization to senior management?

Credit card programs vs. not – what type do you have and why?

If you are multi-brand, did you have one across brands?

Are you partnering with companies for a loyalty program?

What happens to brand equity if you partner, or have multiple brands, under one program?

17:30 Retention Panel Discussion: Focusing On Retention To Make More Money From Your Customers

Everyone knows that loyal customers have the highest LTV, but the means to retain these remains a consistent challenge. Our retention experts break down the goals of their programs, as well as how to develop unique and profitable initiatives to drive long-term engagement and repeat business, tackling issues such as:

Retaining customers and getting them to come back to your brand

Exploring retention strategies beyond email marketing

Thinking about print and catalog

Developing a print strategy that provides an ROI considering the costs

Measuring the effectiveness of a print or catalog campaign

Exploring loyalty programs to identify and reward your best customers

Ensuring loyalty drives sales ultimately

Using social media and retargeting as retention tool