Nick Fairbairn

Nick Fairbairn is VP Brand Marketing, focusing specifically on Acquisition and Growth Marketing, at Dollar Shave Club. Nick co-runs the Acquisition Marketing team, leading the mass media (TV/Radio) channels along with the print, outdoor, and digital practices. Nicks task at Dollar Shave Club is to evolve how the company acquires subscribers all the way from new marketing tactics, messaging and creative down to attribution and measurement. He is also working on bringing a campaign planning approach and customer segmentation to the marketing group.

Before joining Dollar Shave Club, Nick ran the Acquisition Marketing group at FTD Companies, the umbrella brand for ProFlowers, Shari’s Berries and FTD.com. There he led a team of 25+ marketers driving cross channel media strategy and execution. While there, he restructured the channel teams, brought new integrated campaign thinking and started to rework attribution and cross channel measurement.

Prior to going client side, most of Nick’s career was in the agency world in San Francisco. His last agency gig, he was co-managing the media team at an independent full service agency, Swirl. Over his years there, he grew the media team from 8 people to 30+ while more than tripling the companies’ revenue. He steered relationships and innovation for clients like Microsoft, eBay, Peet’s Coffee, Cost Plus World Market and others. Prior to that, he worked for multinational agencies such as WPP’s MediaEdge and Ominicoms OMD as well as a handful of boutique creative firms. Nick has a proven track record in various roles such as Entrepreneur & Founding Partner, Account Director, Managing Director and Media Director. His brand experience includes Peet’s Coffee & Tea, Microsoft, eBay, Cost Plus, Jiffy Lube, Visa, Disney, Mozilla Firefox, Covad Communications, Chevron, Toyota, Bare Escentuals, ABC Network, Rubio’s Fresh Mexican, Pop Chips and many more.

He is frequent panelist and speaker at various conferences and events, most recently AD:Tech San Francisco 2015. Originally from Orange County, Nick is happily living in West Los Angeles with his wife and 2 sons, still a fierce SF Giants and 49ers fan but loving the sun and sand that Southern California has to offer.